Plenty – ‘Juan Sheet’ advert
*gasp* Did he just say what I think he just said? On prime-time TV?!
You’ll remember that Plenty used to be Bounty, and their ads featured the robust cleaning duo Brenda & Audrey.
Now with a new name, they’ve gone for a new advertising mascot – the potentially offensive ethnic stereotype and Nicolas Cage lookalike, Juan Sheet.
I see what they’re going for. The heroic and charismatic caped crusader of Spanish colonial times. A Zorro or El Nombre for these times.
One big problem that the ad makers might have not noticed. ‘Juan Sheet’ in a fake-Hispanic accent sounds a bit rudey.
It’s actually funny given how many times he says it. You almost have to keep watching it again and again just to be sure. If sales don’t go up just through sheer exposure to the product, they certainly will when people have to buy kitchen roll to mop up the drink they spat out after hearing an expletive during the ad break of Emmerdale.
If the ad makers really didn’t notice this, somebody is definitely getting fired.
Review: Soon to be up sheet creek with a sheet load of complaints.